•
2022
Optimizing the BMW Talent Acquisition website for success
Optimizing the BMW Talent Acquisition website for success
MY ROLE
Lead UX Design
TIMELINE
6 Months
RESPONSIBILITIES
UX Research
UX Research, Stakeholder Presentations, Prototyping, User Testing, UI Design.
Stakeholder Presentations
Prototyping
User Testing
UI Design
A talent acquisition platform seeking a compelling UX approach and immersive experience.
BMW STEP is amongst the most extensive technician training schemes across North America. They are recognized for their practical methodology and thorough enhancement of technical skills. Yet, their official website seemed antiquated and overloaded with content, lacking a narrative to support its value proposition. As a result, the site faced increased bounce rates, diminished traffic, and reduced page duration.
A talent acquisition platform seeking a compelling UX approach and immersive experience.
BMW STEP is amongst the most extensive technician training schemes across North America. They are recognized for their practical methodology and thorough enhancement of technical skills. Yet, their official website seemed antiquated and overloaded with content, lacking a narrative to support its value proposition. As a result, the site faced increased bounce rates, diminished traffic, and reduced page duration.
A talent acquisition platform seeking a compelling UX approach and immersive experience.
BMW STEP is amongst the most extensive technician training schemes across North America. They are recognized for their practical methodology and thorough enhancement of technical skills. Yet, their official website seemed antiquated and overloaded with content, lacking a narrative to support its value proposition. As a result, the site faced increased bounce rates, diminished traffic, and reduced page duration.
MY ROLE
Lead UX Design
TIMELINE
6 Months
RESPONSIBILITIES
UX Research
Stakeholder Presentations
Prototyping
User Testing
UI Design
A talent recruitment website in need of UX strategy and a compelling experience.
BMW STEP is one of the most comprehensive technician development programs in North America. They're known for their hands-on approach and deep development of technician skills.
However, the Program's official website was outdated and text-heavy, with no narrative underlying its value offer. Therefore, the website presented a higher bounce rate, fewer visits, and fewer time pages.
A talent recruitment website in need of UX strategy and a compelling experience.
BMW STEP is one of the most comprehensive technician development programs in North America. They're known for their hands-on approach and deep development of technician skills.
However, the Program's official website was outdated and text-heavy, with no narrative underlying its value offer. Therefore, the website presented a higher bounce rate, fewer visits, and fewer time pages.
IMPACT
IMPACT
IMPACT
345%
more users compared to pre-launch
345%
more users compared to pre-launch
345%
more users compared to pre-launch
345%
more users compared to pre-launch
+30%
Organic Search in comparison to previous year
+30%
Organic Search in comparison to previous year
+30%
Organic Search in comparison to previous year
+30%
Organic Search in comparison to previous year
+44.7%
clicks on apply a month after launch
+44.7%
clicks on apply a month after launch
+44.7%
clicks on apply a month after launch
+44.7%
clicks on apply a month after launch
2+
projects designed based on this foundation
2+
projects designed based on this foundation
2+
projects designed based on this foundation
2+
projects designed based on this foundation
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
Storytelling in Program Pages
Program pages were design to engage students and also to serve to recruiters as a prospective tool
Program pages had a narrative, starting with a real student video testimonial
Navigation allowed the user to quickly navigate all topics in the page. Being each designed as a hero.
Apply button fixed in the screen. Users can immediately hit apply whenever they feel ready to start the application
Storytelling in Program Pages
Program pages were design to engage students and also to serve to recruiters as a prospective tool
Program pages had a narrative, starting with a real student video testimonial
Navigation allowed the user to quickly navigate all topics in the page. Being each designed as a hero.
Apply button fixed in the screen. Users can immediately hit apply whenever they feel ready to start the application
Storytelling in Program Pages
Program pages were design to engage students and also to serve to recruiters as a prospective tool
Program pages had a narrative, starting with a real student video testimonial
Navigation allowed the user to quickly navigate all topics in the page. Being each designed as a hero.
Apply button fixed in the screen. Users can immediately hit apply whenever they feel ready to start the application
Storytelling in Program Pages
Program pages were design to engage students and also to serve to recruiters as a prospective tool
Program pages had a narrative, starting with a real student video testimonial
Navigation allowed the user to quickly navigate all topics in the page. Being each designed as a hero.
Apply button fixed in the screen. Users can immediately hit apply whenever they feel ready to start the application
Info for parents page
Since parents helped the students decide which course to take, we enriched the content and usability of the page dedicated to them.
Charts with information about Financial Stability and how fast students start earning
Testimonials of real students proving the benefits stated in the page
Interactive Career advancement ladder
Info for parents page
Since parents helped the students decide which course to take, we enriched the content and usability of the page dedicated to them.
Charts with information about Financial Stability and how fast students start earning
Testimonials of real students proving the benefits stated in the page
Interactive Career advancement ladder
Info for parents page
Since parents helped the students decide which course to take, we enriched the content and usability of the page dedicated to them.
Charts with information about Financial Stability and how fast students start earning
Testimonials of real students proving the benefits stated in the page
Interactive Career advancement ladder
Streamline all-in-one Application Page
Stepper helped the user to quickly grasp all the requirements for application
Helper text on each field facilitated for the user to know all details of each requirement, reducing back and forth in the application process.
Streamline all-in-one Application Page
Stepper helped the user to quickly grasp all the requirements for application
Helper text on each field facilitated for the user to know all details of each requirement, reducing back and forth in the application process.
Info for parents page
Since parents helped the students decide which course to take, we enriched the content and usability of the page dedicated to them.
Charts with information about Financial Stability and how fast students start earning
Testimonials of real students proving the benefits stated in the page
Interactive Career advancement ladder
Info for parents page
Since parents helped the students decide which course to take, we enriched the content and usability of the page dedicated to them.
Charts with information about Financial Stability and how fast students start earning
Testimonials of real students proving the benefits stated in the page
Interactive Career advancement ladder
